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Accessibility & Integrity
I was recently humbled and amazed at an email I received through my brand identity questionnaire and I just had to share the story, not only because it opened my eyes to something amazing, but something I would never have thought of and I’m sure not many others would have either. To cut to the...
Modern Family is extremely selective of product placements
Published on January 26, 2012 by David Castillo · No Comments Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s product placement opportunities are turned down by its producers. In a recent interview with Advertising Age, Steven Levitan—Modern Family’s executive producer—said that the...
Sony product placement in “Resident Evil: Retribution”
Published on January 26, 2012 by David Castillo · No Comments Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the popular electronics manufacturer. The trailer for “Resident Evil: Retribution,” which was launched on Attack of the Show, gave a glimpse of the movie’s...
