Adaptation: Rolls-Royce, Steve Jobs and Red Bull’s ‘Oliver Twist’ Go Hollywood
Will the product placements in this weekend’s Battleship sink the product placements ruling the box office in The Avengers? Check back here for the full Battleship product placement scorecard on Monday. In the meantime, a slew of recent movie news confirms that Hollywood is cozying up to More...
Will Other Big Marketers Follow GM’s Facebook Ad Pullout?
“We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business and it’s not unusual for us to move our spending around various media outlets — especially with the growth of multiple social and digital media outlets. In More...
62M View Chinese Love Story Is Really Australia Tourism Commercial
Following the release of its second installment, China’s microblog network Weibo was buzzing about the mini-series ????? (Heartbeat Love). For a period, it was a top ten trending topic on the social website. The “micro-film” is being broadcast online at China’s video sharing More...
Assassin’s Creed tops The Drum’s first Viral Video Chart
The Drum has teamed up with the Viral Ad Network to launch a new weekly Viral Video Chart. Starting today, we’ll be rounding up the best brand virals and user generated content each week. Taking top spot this week with more than two million views is Ubisoft’s trail for its new Assassin’s More...
Ad of the Day: Omo – Set Free
This enchanting commercial for Omo (which you may know better as Persil) introduces us to a little girl who is obsessed with all of the planet’s creatures. The freedom she wants for every little critter is echoed by the freedom offered to her my her mum… a freedom afforded by her More...
Spare a thought for the human behind the Twitter account
Admit it. Sometimes you like to complain. It’s OK – we all do; it’s part of human nature. Bad service is one of the most annoying things to encounter. We’ve all suffered variations of the same experience; it’s a busy day, you need a company to just deliver what More...
7 things you don’t know about ad networks and are afraid to ask
Ad networks are one of the most confusing areas of the digital industry. Here are the answers to seven of your most pressing questions. It is More...
Why consumers can’t find you online
Research shows that local search listings are now more important than any other type of listing because they provide the information searchers want quickly More...
Why Felicia Day is the new face of online video
You might recognize Felicia Day from “Buffy the Vampire Slayer,” or from her role of Penny alongside Neil Patrick Harris and Nathan Fillion More...